PRIVACY POLICY
Effective Date: August 28, 2026
SKS Traders (“SKS Traders”, “we”, “us”, or “our”) is committed to protecting the privacy and personal data of our customers, website visitors, prospective customers, and individuals who interact with us through our website, social media pages, advertisements, lead-generation forms, or other communication channels.
This Privacy Policy explains how SKS Traders collects, uses, stores, shares, and protects personal data in accordance with applicable laws of India, including the Digital Personal Data Protection Act, 2023 (“DPDP Act”) and applicable rules and regulations made thereunder, as and when applicable to our processing activities.
About SKS Traders
SKS Traders
Kolkata, West Bengal, India
SKS Traders deals in high-end audio, audiophile equipment, home theatre systems, turntables, speakers, amplifiers, and related products and services.
For privacy-related questions or requests, please contact us using the contact details provided at the end of this Policy.
Personal Data We Collect
Depending on how you interact with us, we may collect the following personal data:
Information you provide directly
- Full name
- Mobile/telephone number
- Email address
- Address and location details where required for delivery or service
- Product preferences and interests
- Information relating to your enquiry or purchase
- Information provided when requesting a product demonstration
- Information provided when requesting a quotation
- Communication and correspondence with SKS Traders
- Any other information you voluntarily provide to us
Information collected automatically
When you visit our website or interact with our digital platforms, certain technical information may be collected automatically, including:
- IP address
- Browser and device information
- Operating system
- Website pages visited
- Date and time of visits
- Referring website or advertising source
- Cookies and similar technical information
We collect only information that is reasonably necessary for the relevant purpose.
How We Collect Personal Data
We may collect personal data through:
- Our website and contact forms
- Product enquiry forms
- Facebook and Instagram advertisements and Instant Forms
- WhatsApp or other communication channels
- Telephone calls
- Email communications
- Product demonstration requests
- Direct enquiries at our business
- Purchases and transactions
- Other legitimate interactions with SKS Traders
Purpose of Processing Personal Data
We may process your personal data for the following purposes:
- Responding to product enquiries
- Providing product specifications, availability, pricing, and quotations
- Arranging product demonstrations
- Processing and fulfilling purchases
- Delivering products and providing installation or related services
- Providing customer and after-sales support
- Communicating with you regarding your enquiry or purchase
- Sending information about products, services, offers, or promotions where permitted
- Understanding customer requirements and improving our products and services
- Measuring and improving our advertising and marketing campaigns
- Maintaining business and transaction records
- Preventing fraud, misuse, unauthorized activity, or security incidents
- Complying with applicable legal and regulatory obligations
We will not use personal data for purposes that are incompatible with the purpose for which it was collected, except where permitted or required by applicable law.
Notice and Consent
Where consent is required under applicable law, SKS Traders will seek consent in a clear, informed, specific, and unambiguous manner.
Our privacy notice may identify:
- The categories of personal data being collected; and
- The specific purposes for which that personal data will be processed.
Where consent is the legal basis for processing, you may withdraw your consent in accordance with applicable law.
Withdrawal of consent will not affect the lawfulness of processing carried out before the withdrawal.
Marketing Communications
If you provide your contact details for an enquiry, quotation, demonstration, or other business purpose, we may contact you regarding that enquiry or related services.
Where permitted by applicable law, we may also send promotional communications about:
- New products
- Product launches
- Special offers
- Demonstration events
- Audiophile equipment
- Home theatre solutions
- Other SKS Traders products and services
You may request that we stop sending promotional communications at any time.
Facebook and Instagram Lead Forms
SKS Traders may use Meta platforms, including Facebook and Instagram, to advertise its products and services.
When you submit your information through a Facebook or Instagram Instant Form, we may receive the information that you choose to provide, such as your name, telephone number, email address, and product interest.
We may use this information to:
- Contact you regarding your enquiry
- Provide product information
- Provide quotations
- Arrange demonstrations
- Answer questions
- Follow up on your request
We do not sell personal data collected through our lead-generation forms.
Cookies and Similar Technologies
Our website may use cookies, pixels, analytics tools, and similar technologies.
These technologies may be used to:
- Keep the website functioning properly
- Understand website traffic and usage
- Improve website performance
- Measure advertising effectiveness
- Understand how visitors interact with our website
- Support relevant marketing activities where permitted
You may manage or disable cookies through your browser settings. Certain website functions may not operate properly if cookies are disabled.
Sharing of Personal Data
We may share personal data with third parties where reasonably necessary for the purposes described in this Policy or where required or permitted by law.
These parties may include:
- Website and hosting service providers
- IT and technology service providers
- Advertising and analytics platforms
- Communication service providers
- Payment service providers
- Delivery and logistics partners
- Installation or service providers
- Professional advisers
- Government authorities or law-enforcement agencies where legally required
We expect service providers processing personal data on our behalf to apply appropriate safeguards and process information only for authorized purposes.
Data Security
SKS Traders takes reasonable security measures designed to protect personal data from unauthorized access, disclosure, alteration, misuse, destruction, or loss.
Depending on the nature of the information and processing activity, these measures may include appropriate technical and organizational safeguards.
However, no electronic transmission or storage system can be guaranteed to be completely secure.
Data Retention
We retain personal data only for as long as reasonably necessary for the purpose for which it was collected, including to:
- Complete transactions
- Provide customer support
- Maintain business records
- Meet accounting, tax, legal, or regulatory requirements
- Resolve disputes
- Protect our legal rights
- Prevent fraud or misuse
When personal data is no longer required, we may securely delete or anonymize it, subject to applicable legal requirements.
Your Rights
Subject to applicable law and the DPDP framework, individuals may have rights relating to their personal data, including the right to:
- Request information about personal data being processed by us
- Request correction or updating of inaccurate personal data
- Request deletion of personal data where applicable
- Withdraw consent where consent is the basis for processing
- Exercise applicable rights relating to personal data
- Raise a grievance regarding our processing of personal data
- Nominate another individual to exercise applicable rights in accordance with applicable law
Requests should be submitted using the contact details provided below.
We may need to verify your identity before processing certain requests in order to protect your personal data and prevent unauthorized access.
Withdrawal of Consent
Where processing is based on consent, you may withdraw your consent by contacting SKS Traders through the contact details provided in this Privacy Policy.
We will process your request within the timeframe required under applicable law.
Withdrawal of consent may affect our ability to provide certain services where processing of the relevant personal data is necessary for those services.
Grievances and Complaints
If you have a concern regarding the collection, use, storage, or processing of your personal data, you may first contact SKS Traders so that we can review and address your concern.
If applicable, you may also exercise the remedies available to you under Indian data-protection law, including the applicable provisions concerning the Data Protection Board of India.
Children’s Personal Data
Our products and services are intended for a general audience and are not specifically directed at children.
Where applicable law requires specific safeguards for processing personal data relating to children, SKS Traders will take the measures required by law.
Third-Party Websites and Platforms
Our website, advertisements, social media pages, emails, or other communications may contain links to third-party websites or platforms.
These third parties operate under their own privacy policies and terms. SKS Traders is not responsible for the privacy practices of third-party websites or platforms.
We encourage you to review the privacy policies of third-party services before providing them with personal data.
International Data Transfers
Where personal data is processed or stored outside India through our service providers, technology platforms, advertising platforms, or other third parties, such processing will be carried out subject to applicable Indian law and any restrictions or requirements that may apply.
Changes to This Privacy Policy
SKS Traders may update this Privacy Policy from time to time to reflect changes in:
- Applicable laws and regulations
- Our business practices
- Technology
- Products and services
- Data-processing activities
The updated Policy will be published on our website with a revised effective date.
Contact and Privacy Requests
If you have any questions, concerns, requests, or complaints regarding this Privacy Policy or the processing of your personal data, you may contact SKS Traders using the details below:
SKS Traders
Kolkata, West Bengal, India
Email: info@skstraders.net
Phone: +91-9433001006
Website: www.skstraders.net
For privacy-related requests, please include sufficient information to help us identify your enquiry or the personal data concerned. We may request reasonable information to verify your identity before processing certain requests.
SKS Traders will handle privacy requests and grievances in accordance with applicable Indian data-protection laws and regulations, including the Digital Personal Data Protection Act, 2023 and applicable rules thereunder.